Dr Nirmalya Kumar is Visiting Professor of Marketing at London Business School. He is one of the world’s leading thinkers on strategy and marketing; having also taught at Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management). Nirmalya is an outlier among marketing professors, having attracted more than 15,000 citations on Google Scholar for his academic research while also being a successful author, case writer, teacher and executive. As an author, Nirmalya has written seven books, five of which are published by Harvard Business Press: Marketing as Strategy (), Private Label Strategy (), Value Merchants (), India’s Global Powerhouses (), and India Inside (). He has appeared in the Harvard Business Review nine times as well as written more than 40 cases and teaching notes. The has won several teaching and case writing awards. He is currently Member- Group Executive Council at Tata Sons, responsible for strategy and reporting directly to the Chairman of the $100 billion plus group. As a consultant, coach, and conference speaker, Nirmalya has worked with more than 50 Fortune 500 companies in 60 different countries. He has served on several boards of directors, including billion dollar plus companies and companies included in India’s stock indices. Nirmalya received his BCom from Calcutta University (graduating first in a class of 5,251 students), his MBA from the University of Illinois at Chicago (scoring a perfect 5.0 grade point average), and his PhD in marketing from Kellogg Graduate School of Management (winning the Marketing Science Institute's Alden G Clayton Award for his PhD dissertation).